Social Media Marketing

Introduction:

• Course Objectives

Module 1:

• The Basics of Social Media Marketing

• What is Social Media Marketing?

• The 5 Pillars

• Considering KPIs

• Social Media Marketing Tools

• The Benefits

• Knowledge Check

Module 2:

• Facebook

• Pros / Cons

• Facebook Stories

• Likes / Comments

• Posts / Links

• Tracking and Measurement

• Knowledge Check

Module 3:

• YouTube

• Pros / Cons

• Types of YouTube Ads

• Channel

• Content and Voice

• Tags and Measurement

• Knowledge Check

Module 4:

• Twitter

• Pros / Cons

• Types of Tweets

• Voice

• Tags and Links

• Tracking and Measurement

• Knowledge Check

Module 5:

• LinkedIn

• Pros / Cons

• Types of Ads

• Optimize Search in Profile

• Groups and Links

• Tracking and Measurement

• Knowledge Check

Module 6:

• TikTok

• Pros / Cons

• Hashtag Challenges

• Advertisement Types

• Tracking and Measurement

• Content

• Knowledge Check

Module 7:

• Pinterest

• Pros / Cons

• Watch

• Pins and Boards

• Traffic and Links

• Tracking and Measurement

• Knowledge Check

Module 8:

• Tumblr

• Pros / Cons

• Choosing a Theme

• Posting and Conversation

• Links

• Tracking and Measurement

• Knowledge Check

Module 9:

• Snapchat

• Pros / Cons

• Geofilters and Lenses

• Audience

• Ads

• Tracking and Measurement

• Knowledge Check

Module 10:

• Instagram

• Pros / Cons

• Instagram Stories

• Niche and Quality

• Hashtags

• Tracking and Measurement

• Knowledge Check