Multi-Level Marketing

Introduction:

• Course Objectives

Module 1:

• How Does Multi-Level Marketing Work

• Networking Marketing

• Independent Agents

• Commission-Based

• Agents Recruit New Agents

• Knowledge Check

Module 2:

• Building a Contact List

• Leverage Personal Networks

• Warm Lists

• Internet-Lead Generation

• Purchasing Lead Lists

• Knowledge Check

Module 3:

• Recruiting New Agents (I)

• Draw on Personal and Professional Network

• Recruit Satisfied Customers

• Recruit Those Who Seek Work Flexibility

• Stress Benefits of Being Agent

• Knowledge Check

Module 4:

• Recruiting New Agents (II)

• Invitation to Marketing Presentation

• Focus Presentation on Benefits

• Showcase Success Stories

• Provide Multi-Media Presentation

• Knowledge Check

Module 5:

• Training MLM Agents

• Sponsorship/Mentorship

• Provide Training in Marketing

• Provide Training in Recruitment

• Provide Ethics Training

• Knowledge Check

Module 6:

• Sponsorship/Mentorship

• Pair New Agents with Mentors

• Benefits of Sponsorship/Mentorship to Mentee

• Benefits of Sponsorship/Mentorship to Mentor

• Best Mentorship Practices

• Knowledge Check

Module 7:

• Provide Marketing Presentation Training

• Provide Training in Presentations

• Provide Copies of Marketing Presentation

• New Recruits Practice Presentation

• Offer Marketing Resources

• Knowledge Check

Module 8:

• Provide Social Media Training

• Social Media is Key to Networking!

• Websites and Blogs

• Facebook and Twitter

• LinkedIn

• Knowledge Check

Module 9:

• Provide Training in Recruitment

• Building a Contact List

• Leveraging Personal and Professional Networks

• Provide Presentation/ “Elevator Speech” Training

• Discuss Follow-up

• Knowledge Check

Module 10:

• Provide Ethics Training

• MLM and Bad Raps

• Only Follow-up if Opted-In

• Keeping the Sales Pitch Honest

• Keep Expectations Realistic

• Knowledge Check