Internet Marketing Fundamentals

Introduction:

• Course Objectives

Module 1:

• SWOT Analysis in Marketing

• Strength

• Weaknesses

• Opportunities

• Threats

• Knowledge Check

Module 2:

• Marketing Research

• Consume All Media

• Find the Right Price

• Product Development and Improvement

• Identify Your Target Audience

• Knowledge Check

Module 3:

• Real Time Marketing

• Dynamic Content

• Engagement Builds Followers

• Constant Readiness

• The Time, the Place, the Media

• Knowledge Check

Module 4:

• Brand Management

• Every Interaction Counts

• Consistent Through all Media

• Unique Qualities

• Needs to be Actively Managed

• Knowledge Check

Module 5:

• Social Media (I)

• You Are Building a Community

• A Personal Touch

• Brand Champions

• Make it Easy to Share

• Knowledge Check

Module 6:

• Social Media (II)

• Content is King

• Blog and Interact

• Webinars

• Constant Monitoring

• Knowledge Check

Module 7:

• SEO Basics

• Relevant and Original Content

• Keywords

• Value Proposition

• Linking

• Knowledge Check

Module 8:

• Website Characteristics

• SEO Optimization

• Landing Page

• Analytics

• Mobile and Tablet Friendly

• Knowledge Check

Module 9:

• Capturing Leads

• Lead Management and Generation

• Give Something Away

• Quality vs. Quantity

• Capture Repeat Customers

• Knowledge Check

Module 10:

• Campaign Characteristics

• Tailored for Your Audience

• Use Powerful Words

• The 4 W’s of a Campaign

• Monitor and Tweak

• Knowledge Check