Creating a Great Webinar

Introduction:

• Course Objectives

Module 1:

• What Can a Webinar Do?

• Marketing to Prospective Customers

• Training or Teaching

• Demonstrations and Presentations

• Information Sharing

• Knowledge Check

Module 2:

• Successful Webinar Criteria

• Passion and Enthusiasm

• Value

• Knowing Your Target Audience

• Grab and Keep Attention

• Knowledge Check

Module 3:

• Find the Right Format

• Tailor It to Your Audience

• Pre-Recorded

• The Live Webinar

• Two Person Team

• Knowledge Check

Module 4:

• Marketing and Social Media

• Blog Posts and White Papers

• Email Marketing

• Offer An Exclusive Deal

• Hashtags

• Knowledge Check

Module 5:

• Leading up to Your Webinar

• Reminder Emails

• Practice and Rehearse

• Test Your Technology

• Insert Solicited Questions

• Knowledge Check

Module 6:

• Drive Up Registration

• Avoid Spam Filter

• A Great Title

• Solicit Questions

• The Registration Page

• Knowledge Check

Module 7:

• Presentation Tips

• Show, Don’t Tell

• Sharing Your Desktop

• Strong Visuals

• Script It

• Knowledge Check

Module 8:

• Interacting With Your Audience

• Polling and Surveys

• Answer Solicited Questions

• Activities

• Q&A Sessions

• Knowledge Check

Module 9:

• Mistakes to Avoid

• Technical Issues

• Ignoring Your Audience

• Audience Not Participating?

• Timing

• Knowledge Check

Module 10:

• Post Event

• Contact No Shows

• Follow Up Emails

• Call to Action

• Make It Easy to Share

• Knowledge Check