Trade Show Staff Training

Introduction:

• Course Objectives

Module 1:

• Pre-Show Preparation

• Prepare for Physical Issues

• Developing a Great Elevator Speech

• Setting up a Schedule

• Connect with Attendees

• Knowledge Check

Module 2:

• Booth Characteristics and Set-Up (I)

• Stand Out

• Create a Booth Manual/Checklist

• Technology

• Scout a High Traffic Area

• Knowledge Check

Module 3:

• Booth Characteristics and Set-up (II)

• Signage

• Match Your Brand

• Private Area

• Focus on a Message

• Knowledge Check

Module 4:

• During the Show (I)

• Company Objectives

• Highlighting Your Product

• Do Something Memorable

• Social Media

• Knowledge Check

Module 5:

• During the Show (II)

• Classic Do’s and Don’ts

• Gamification

• Walk the Floor

• Keep the Distractions Away

• Knowledge Check

Module 6:

• Qualifying Visitors

• Know the Answer

• Engage with Qualifying Questions

• Body Language

• Listening Skills

• Knowledge Check

Module 7:

• Engaging the Right People

• Prospects

• Time Wasters (Catch and Release)

• Press

• Competitors

• Knowledge Check

Module 8:

• The Rules of Engagement (I)

• Start With an Open-Ended Question

• Record all Prospect Information

• Be Specific with Your Message

• Get a Commitment

• Knowledge Check

Module 9:

• Rules of Engagement (II)

• Having a Welcoming Environment

• The Dos and Don’ts of Business Cards

• Observational Skills

• When Not in the Booth

• Knowledge Check

Module 10:

• After the Show

• Review Information and Rank Your Leads

• Follow Up with Your Leads

• Send Information Promptly

• Lessons Learned

• Knowledge Check