Media And Public Relations

Introduction:

• Course Objectives

Module 1:

• Networking for Success (I)

• Creating an Effective Introduction

• Making a Great First Impression

• Knowledge Check

Module 2:

• Networking For Success (II)

• Minimizing Nervousness

• Using Business Cards Effectively

• Remembering Names

• Knowledge Check

Module 3:

• The Meet and Greet

• The Three-Step Process

• The Four Levels of Conversation

• Knowledge Check

Module 4:

• Dressing for Success

• The Meaning of Colors

• Interpreting Common Dress Codes

• Deciding What to Wear

• Knowledge Check

Module 5:

• Writing

• Business Letters

• Writing Proposals

• Reports

• Executive Summaries

• Knowledge Check

Module 6:

• Setting Goals

• Understanding Goals

• SMART Goals

• Helping Others With Goal Setting

• Knowledge Check

Module 7:

• Media Relations

• Television

• Print

• Web Presence, Blogs & the Internet

• Knowledge Check

Module 8:

• Issues and Crisis Communication Planning

• Gauging the Impending Crisis Level

• Providing Feedback and Insights

• How Information Will be Distributed

• Tracking the Overall Effect

• Knowledge Check

Module 9:

• Social Media (The PR Toolkit)

• Blogs

• Wikis

• Podcasts

• Social Bookmarks

• RSS Feeds

• Knowledge Check

Module 10:

• Employee Communications

• Verbal Communication

• Non-Verbal Communication

• Email Etiquette

• Negotiation Skills

• Making an Impact

• Knowledge Check