Marketing Basics

Introduction:

• Course Objectives

Module 1:

• What is Marketing?

• What is a Market?

• Marketing is Not Selling

• Understanding Customer Needs

• Defining Your Product or Service

• Knowledge Check

Module 2:

• Common Marketing Types (I)

• Direct Marketing

• Active Marketing

• Incoming Marketing

• Outgoing Marketing

• Knowledge Check

Module 3:

• Common Marketing Types (II)

• Guerrilla Marketing

• B2B Marketing

• B2C Marketing

• Promotional Marketing

• Knowledge Check

Module 4:

• The Marketing Mix

• Product

• Price

• Promotion

• Place

• Knowledge Check

Module 5:

• Communicating the Right Way

• The Marketing Pitch

• Sell Value, Not the Price

• Fun and Entertaining is Powerful

• Choosing the Right Media

• Knowledge Check

Module 6:

• Customer Communications

• Give Your Customers a Voice

• It’s Not About You, It’s About Them

• Every Interaction Counts

• Answer Questions Honestly

• Knowledge Check

Module 7:

• Marketing Goals

• Brand Switching

• Repeat Purchases

• Brand Loyalty

• Inform and Educate

• Knowledge Check

Module 8:

• The Marketing Funnel

• Awareness

• Interest

• Desire

• Action

• Knowledge Check

Module 9:

• Marketing Mistakes (I)

• Not Taking Social Media Seriously

• Not Having a USP

• Cross Cultural and International Translations

• Not Building a Relationship

• Knowledge Check

Module 10:

• Marketing Mistakes (II)

• Not Having a Plan

• Aiming at Everyone

• Not Tracking Metrics

• Not Listening to Your Customers

• Knowledge Check